STEP BY STEP BUYING AND SELLING PROCESSES IN REAL ESTATE
The exchange of back-and-forth conversations between sellers, buyers, and real estate brokers may make the real estate transaction tedious, annoying, and time-consuming. Understanding every detail of the real estate sales process aids in streamlining the procedure. Thus, by having a thorough understanding of this procedure, you can expedite the closing of deals, save time, and assist both buyers and sellers in the home-buying process.
In this post, we’ll guide you through each of the five processes involved in a real estate transaction. By the time it’s all over, you’ll know exactly how to handle the sale and how to make it better for everyone involved in the purchasing and selling process.
- PREPARE THE SALES LISTING
The first step is to prepare a sales listing for the property you’re selling. This involves
- Interviewing the seller
- Preparing the property for sales
- Promoting the property
Before you dive into the preparation process, make sure you have a constructive way to organize and stay on top of property and client information. This allows you to store and manage key information about the properties you’re selling and the people you’re working with. You can track the progress of your sales, automate repetitive tasks, and get a clear overview of your entire real estate sales process.
INTERVIEWING THE SELLER
This includes getting to know the
- seller’s reason for selling.
- How long they have owned the property?
- The preferred timeline for sale
- The history of the property
- Any recent upgrades on the property
- Any features that make the property unique
These will create a listing that reflects what the seller has and what the buyer is expecting to see. You’ll be able to outline key information for buyers to consider, such as recent renovations or why the homeowner is selling the property in the first place. You’ll also need to discuss potential hurdles that might prevent the sale from going through. For example, if the seller’s property has an ongoing claim for water damage, you can add this information to the listing or ask the seller to settle the claim before the listing goes live. Understanding if the property has any unresolved issues will make it easier for you to be upfront with potential buyers. It helps them make an informed decision and reduces any issues for you in the future (such as the sale failing an inspection and falling through).
PREPARING THE PROPERTY FOR SALES
Once you have all the information for your listing, you need to make the property look attractive to potential buyers. The best way to do this is to encourage owners to stage their properties correctly. Staging a home helps buyers visualize what it is like to live there and can help sell the property faster.
Here are some steps for preparing the property for photos, videos, and in-person viewings:
- Redecorating: Update some of the décor to modernize it and make it feel newer.
- Rearranging furniture: Something as simple as moving existing furniture can make rooms feel bigger and more inviting.
- Cleaning: To give a good first impression, give the house a clean before any photos or viewings take place.
PROMOTING THE PROPERTY
This is the job of the realtor. Promoting the property through online channels and with very clear and top-notch photos
Promote on website, social media platforms, blogs, etc.
- Add the listing to your real estate website: Upload the listing to your website, complete with staging photos, your contact information, and a call-to-action (i.e., book a viewing).
- Promote on social media sites: Promote your listing by posting on your social media channels, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn accounts. You might also want to use paid promotions to reach more potential buyers.
- Upload a post on your blog: Write a blog with a rundown of the property’s top features and fittings, staging photos, your contact information, and a call to action (i.e., get in touch for more information).
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